Doorstroom- en overstapanalyse - subscriber loyalty analysis ( translation glossary) magazines,Marketing/Marktforschung,Marketing

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Niederländisch Begriff oder Satz:	Doorstroom- en overstapanalyse
Englisch Übersetzung:	subscriber loyalty analysis
Eingetragen von:	Jack den Haan

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20:14 Jan 3, 2006

Übersetzungen Niederländisch > Englisch [PRO]
Marketing - Marketing/Marktforschung / magazines

Niederländisch Begriff oder Satz: Doorstroom- en overstapanalyse

Another header in a table of this marketing report. The table shows the various publications, the year subscibers switched to one of them and the numbers in actual figures and percentages. Suggestions? TIA. Cheers, R.

Robert Kleemaier

KudoZ-Aktivität
Fragen: 590 (26 offen)
10 closed without grading
Antworten: 158

Kanada

subscriber loyalty analysis

Erklärung:
Tough one indeed, and very difficult to translate literally. I'd take a more or less liberal approach with something like 'subscriber loyalty analysis'. I get only one google for it, but there are lots more for client loyalty analysis, for example. And client loyalty is, of course, a fairly basic concept in marketing.

[PPT] Presentation Title Here
Bestandsformaat: Microsoft Powerpoint 97 - HTML-versie
The ***Subscriber Loyalty Analysis*** allows you to determine whom your most loyal
subscribers by examining duration of subscription and range of products and ...
www.sybase.co.kr/download/ pds/down/iws+product+overview.ppt - Gelijkwaardige pagina's

Ausgewählte Antwort von:

Jack den Haan
Niederlande

Hinweis von Fragesteller an den Antwortenden

Thanks, gents, but Jack crosses the line ahead of rafw this time 'round. Cheers, R.
4 KudoZ-Punkte wurden für diese Antwort vergeben

ZUSAMMENFASSUNG ALLER ÜBERSETZUNGEN (ENGLISCH)

4 +2

subscriber loyalty analysis

Jack den Haan

Evolution analysis

rafw

Antworten

58 Min. Antwortsicherheit:

Zustimmung (Netto): +2

subscriber loyalty analysis

Jack den Haan
Niederlande
Muttersprache: Niederländisch, Englisch
PRO-Punkte in Kategorie: 4

Hinweis von Fragesteller an den Antwortenden

Thanks, gents, but Jack crosses the line ahead of rafw this time 'round. Cheers, R.

Kommentare zu dieser Antwort (und Antworten vom Beantworter der Frage)

Zustimmung

Lawyer-Linguist: I think this captures the concept well and it's clear to the reader what the content of the table is likely to be - @writeaway: ANALYSIS of subscriber loyality, thus it examines "to what extent" there has been stability, how many have switched loyalties.

1 Stunde

-> Thanks, Deborah.

Neutraler Kommentar

writeaway: Doorstroom- en overstap are both movements of change-loyality indicates stability. don't see how it ties in.

1 Stunde

-> To my mind, analysis of loyalty patterns would also indicate lack of loyalty, and thus the "movements of change" (pleonasm?) you refer to. But I appreciate your comment. Thank you!

Zustimmung

Christopher Smith: Inspired stuff, Jack! With regard to writeaway's comment: take your point, w, but loyalty is a relative concept. You can have more or less of it, so Jack's solution is perfectly valid.

2 Stunden

-> Thanks, Chris.

10 Min. Antwortsicherheit:

Evolution analysis

Erklärung:
"Evolution analysis should also be used in telecom, as it can provide information about trends, changes in behaviour over time. It includes time-series data analysis, sequence or periodicity pattern matching, similariry-based data analysis."

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Note added at 16 mins (2006-01-03 20:31:00 GMT)
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The difference between "doorstroom" and "overstap" is so slight that both are worded in "evolution".

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Note added at 1 hr 52 mins (2006-01-03 22:06:49 GMT)
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other suggestion: "Data mining" ..The main focus is on churn prediction ( how to keep the customers loyal to your service [same ref.]

Quelle: http://www.pafis.shh.fi/~andand02/workshops/sfis_workshops/w...

rafw
Belgien
Muttersprache: Niederländisch

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Niederländisch: Doorstroom- en overstapanalyse

Englisch translation: subscriber loyalty analysis