This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to German
  3. Business/Commerce (general)

tie down

German translation: Tipps für den erfolgreichen Abschluss

15:36 Jun 19, 2017
English to German translations [PRO]
Marketing - Business/Commerce (general)
English term or phrase: tie down
Kontext: PPT-Präsentation zum Thema Verkaufstechniken. Hier geht es darum, wie man einen Kunden (einen Einzelhändler der Getränkebranche) während einer Verkaufspräsentation zum Kauf bewegt. Wie würdet ihr hier "tie down" übersetzen?



Leading Questions: **Tie downs**

Get them saying little yeses during the presentation….
• The 10 pack would work best in your fridges, wouldn’t they?
• That satisfies your need for a step-up price point, doesn’t it?
• You want to trade customers up, don’t you?
• Wouldn’t it make sense to range the Aperol and Campari together?
• You’d want to take advantage of the buy period, wouldn’t you?



The ***"Tie Down"***
– Use a question at the end of a benefit statement to gain a positive response
– The more "little yeses" you get, the easier it is to get the big "Yes"

Example
“Our extensive range gives you lots of choice, doesn’t it?”
“Wouldn’t it make sense to run the promotion in all your stores?"

Research shows that we should aim for at least 6 little yeses during a presentation to make the big yes most likely
Olaf Reibedanz
Colombia
Local time: 00:47
German translation:Tipps für den erfolgreichen Abschluss
Explanation:
„die besten/überzeugendsten Verkaufsargumente/-strategien"
"Fragen/Strategien, die gezielt zum Abschluss führen".
"Fragen für das „Ja zum Abschluss“
Selected response from:

Dorothee Rault (Witt)
France
Local time: 07:47
Grading comment
Danke euch allen!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1Tipps für den erfolgreichen Abschluss
Dorothee Rault (Witt)
3Den Köder auswerfen
ChristophS
3Teaser
Bernd Albrecht
2Ankern
michael10705 (X)


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Den Köder auswerfen


Explanation:
etwas in der Richtung, find ich als Überschrift aber auch noch nicht optimal

ChristophS
Germany
Local time: 07:47
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
Teaser


Explanation:
Auf gut deutsch ;-)
https://de.wikipedia.org/wiki/Teaser

oder Mohrrübe:

https://de.wikipedia.org/wiki/Karotten-Prinzip


Bernd Albrecht
Switzerland
Native speaker of: Native in GermanGerman
PRO pts in category: 20
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
Ankern


Explanation:
It is a bit related to "tie down" (anchor) .....in a way, the repetition of the little "yeses" then proceeds to further "yeses" and verankert the potential customer......just an option to consider....

https://www.storymaster.de/online-verkaufsseminar/wirkungsvo...

michael10705 (X)
Local time: 01:47
Works in field
Native speaker of: English
PRO pts in category: 2
Login to enter a peer comment (or grade)

15 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Tipps für den erfolgreichen Abschluss


Explanation:
„die besten/überzeugendsten Verkaufsargumente/-strategien"
"Fragen/Strategien, die gezielt zum Abschluss führen".
"Fragen für das „Ja zum Abschluss“

Dorothee Rault (Witt)
France
Local time: 07:47
Specializes in field
Native speaker of: German
PRO pts in category: 12
Grading comment
Danke euch allen!

Peer comments on this answer (and responses from the answerer)
agree  seehand
1 day 23 hrs
  -> Vielen Dank:-)!
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search