Englisch: on tradeDeutsch translation: Gastronomie 
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| Glossareintrag (aus Frage unten abgeleitet) | | Englisch Begriff oder Satz: | on trade | | Deutsch Übersetzung: | Gastronomie | | Eingetragen von: | MNP |
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Übersetzungen Englisch > Deutsch [PRO]
Bus/Financial - Einzelhandel / retail | | Englisch Begriff oder Satz: on trade | Distribution Agreement between a German brewery and a British importer.
On trade
Draught beer for London and within the M25, with the importer being the only direct importer active in this area.
The brewery will support the distribution partner on a customer by customer basis for any multiple on-trade business. |
| | | Gastronomie | Erklärung:
No better answer, just clarification
As mentioned above,
"off-trade" is "Handel"
and
"on-trade" is "Gastronomie"
Neither are "wholesale" or "wholesalers" because both "off-trade" and "on-trade" both refer ONLY to retail businesses. The names come from where the consumer drinks the guuk. At an "ON-trade" retailer's establishment (bar, pub, restaurant, etc.), the alcoholic beverage is sold for consumption ON the premises. At an "OFF-trade" retailer's establishment (bottle shops but often also bars and pubs and sometimes supermarkets – but by far not so often as in Germany), the alcoholic beverage is sold for consumption OFF the premises.
The terms are confusing or unknown for Americans but widely used in British English-speaking countries. Variants are "off-licence" and "on-licence". South Africans often use the variant "on-sales" and "off-sales" with the same meaning.
The expressions are used as both adjectives and nouns, which gives rise to compound German terms like "Gastronomiebedarf" = "on-trade demand". NODE – The New Oxford Dictionary of English writes all these terms with a hyphen in the NOUN and adjective forms. Merriam-Webster's Collegiate® Dictionary does not list any of the terms.
HTH
Dan
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| Ausgewählte Antwort von:
Dan McCrosky
Deutschland
| Hinweis von Fragesteller an den AntwortendenGreat help!
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5 Min. Antwortsicherheit:   Zustimmung (Netto): +1 |
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| Gastronomie
Erklärung:
No better answer, just clarification
As mentioned above,
"off-trade" is "Handel"
and
"on-trade" is "Gastronomie"
Neither are "wholesale" or "wholesalers" because both "off-trade" and "on-trade" both refer ONLY to retail businesses. The names come from where the consumer drinks the guuk. At an "ON-trade" retailer's establishment (bar, pub, restaurant, etc.), the alcoholic beverage is sold for consumption ON the premises. At an "OFF-trade" retailer's establishment (bottle shops but often also bars and pubs and sometimes supermarkets – but by far not so often as in Germany), the alcoholic beverage is sold for consumption OFF the premises.
The terms are confusing or unknown for Americans but widely used in British English-speaking countries. Variants are "off-licence" and "on-licence". South Africans often use the variant "on-sales" and "off-sales" with the same meaning.
The expressions are used as both adjectives and nouns, which gives rise to compound German terms like "Gastronomiebedarf" = "on-trade demand". NODE – The New Oxford Dictionary of English writes all these terms with a hyphen in the NOUN and adjective forms. Merriam-Webster's Collegiate® Dictionary does not list any of the terms.
HTH
Dan
| Dan McCrosky
Deutschland
Muttersprache: Englisch
PRO-Punkte in Kategorie: 12
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Erklärung:
In diesen Sinne würde ich es so sagen, da es sich um den Verkauf eines Produktes in einen bestimmten Bezirk handelt.
Viel Glück!
Andreas Rödig
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The translation workplace 
