Understands key marketing indicators such as penetration, frequency, share of voice/shelf and weight of purchase and knows key competitor absolute and relative performance.
¿Me podéis ayudar con el término término equivalente en español?
Erklärung: se indica el significado de "weight of purchase" en el este extracto:
"Other indicators can be:
• Share of Shelf – Visibility should also contribute to gain space or to delimitate the brand/category space in shelf. As you know a fair share (Share of Shelf = Share of Market) is the all brands goal.
• Share of Market
• Extra space like Gondola Ends – investing in visibility or in category management can give us better conditions when negotiating with our clients.
• Brand Awareness (spontaneous or suggested)
• Penetration
• *** Average weight of purchase *** – you can increase this indicator with a simple formats strategy like launching bigger packs, which are giving your brand more visibility, as well.
• …"
En este extracto se refiere al peso medio del artículo comprado - por ejemplo, 500 gramos, 1 kilo ... y por supuesto, cuanto más grande el peso, cuanto más éxito tienen las estrategias de comercialización. http://www.linkedin.com/answers/marketing-sales/business-dev...
peso medio de la compra / del artículo comprado (average weight of purchase)
Erklärung: se indica el significado de "weight of purchase" en el este extracto:
"Other indicators can be:
• Share of Shelf – Visibility should also contribute to gain space or to delimitate the brand/category space in shelf. As you know a fair share (Share of Shelf = Share of Market) is the all brands goal.
• Share of Market
• Extra space like Gondola Ends – investing in visibility or in category management can give us better conditions when negotiating with our clients.
• Brand Awareness (spontaneous or suggested)
• Penetration
• *** Average weight of purchase *** – you can increase this indicator with a simple formats strategy like launching bigger packs, which are giving your brand more visibility, as well.
• …"
En este extracto se refiere al peso medio del artículo comprado - por ejemplo, 500 gramos, 1 kilo ... y por supuesto, cuanto más grande el peso, cuanto más éxito tienen las estrategias de comercialización. http://www.linkedin.com/answers/marketing-sales/business-dev...
Deborah Lockett Spanien Muttersprache: Englisch PRO-Punkte in Kategorie: 151
The translation workplace 
