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 »  Articles Overview  »  ProZ.com Site Features  »  ProZ.com User Manual

ProZ.com User Manual

By Patrick Dotterer | Published  06/8/2005 | ProZ.com Site Features | Recommendation:
Contact the author
Quicklink: http://deu.proz.com/doc/262
Directory Text Ads

The ProZ.com search directory is one of the most comprehensive in the industry. The directory is searched daily by thousands of people--many of them outsourcers looking for translators and agencies with specific skills. ProZ.com Directory Text Ads provide a way for freelancers and agencies to stand out in their respective directories. Directory Text Ads are precisely targeted to specific language pairs and disciplines. When an outsourcer sees a text ad in the directory, it is because the advertiser's skills are a perfect match for the outsourcer's needs.

Note: Presently, there are no directory text ads on the new search directory, but once the new search directory becomes the default directory, text ads will be available.


How Text Ads Work

An advertiser first creates a text ad from the My Text Ads page under My ProZ.com. The text ad consists of a heading and up to two lines of body text, and it is targeted at a single language pair and discipline. 

When an outsourcer searches the ProZ.com Directory using search criteria that match the Directory Text Ad, the ad is shown at the top of the search results page, next to the search form. When the outsourcer clicks on the ad, he is taken to the advertiser's profile page, where he can get more information as well as contact the advertiser directly.

If there are more Directory Text Ads matching a search than can be displayed, the ads are randomly rotated for those search criteria.


Pricing

Freelancer Directory Text Ads are priced at $0.05 USD per impression. Agency Directory Text Ads are priced at $0.25 USD per impression. An impression is defined as a single viewing of the text ad. A minimum purchase of $20.00 USD is required.

FYI: Platinum members may also trade BrowniZ for Directory Text Ad impressions, at a rate of 10 BrowniZ per impression in the Freelancer Directory, and 50 BrowniZ per impression in the Agency Directory. A minimum outlay of 4000 BrowniZ is required.

Related links:

Click here to view the directory text-ads page: http://www.proz.com/?sp=info/advert&ssp=advert&sssp=ad_directory

To view the new old search directory, please click on the following link: http://www.proz.com/?sp=wi

To view the new search directory, please click on the following link: http://www.proz.com/directory

To view the agency search directory, please click on the following link: http://www.proz.com/?sp=ai

To view the professional translation services, please click on the following link: http://www.proz.com/translation-services



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