Mikhail Prokhorov, the billionaire Russian metals magnate & owner of the New Jersey Nets, threw a lavish launch party in Chelsea to celebrate the arrival of his first print project as a newly-made New York media mogul. Snob, a foreign-language, general-interest magazine that caters to that Russia’s global elite, is being brought to American newsstands without translation into English. And, beyond the magazine, Snob properties include a social-networking website and an invitation-only club allowing members to attend its sponsored live events around the U.S.Some have criticized Prokhorov for bringing the Russian-language title Stateside, where most consumers will be unable to read it. Still, in a curious sort of way, Prokhorov’s business plan actually has potential. Besides seeking to fill an international media void, interests in the project expressly include attracting a more “global audience” for the New Jersey Nets basketball team.
See: Exec Digital
Comments about this article
Deutschland
Local time: 16:17
Englisch > Russisch
+ ...
I don't see the point of marketing an NBA team globally. It's not a product nor a service.
Translating Snob would not make any sense either. Things like that are better localized or left alone. I really doubt their original stories would be interesting to read for anyone outside of Russia (unless there are people who specifically want to learn about how Russian tycoons live).
IMHO.
[Edited at 2010-11-09 17:40 GMT]
Local time: 10:17
Russisch > Englisch
+ ...
Rest assured though, it's a total non-issue over here. What can they possibly tell me that I can't read in English? As to the lives of the rich and famous, oh boy. this country could export this stuff by the truckload - and probably does. It's his money though ...
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