Glossary entry (derived from question below)
Spanish term or phrase:
hacer prensa
English translation:
to work the press / working the press
Added to glossary by
Joaquín DONDO
Jun 11, 2008 19:17
15 yrs ago
1 viewer *
Spanish term
EN-SP Translator / Proofreader
Native in: Spanish 
Works in: English to Spanish, Spanish to English
hacer prensa
Spanish to English
Marketing
Advertising / Public Relations
Hola a todos. Necesito ayuda para traducir esta frase. Estoy traduciendo un CV de un Press Manager (Agente de Prensa), y hay un par de puntos que incluyen la frase "Hacer prensa" o "haciendo prensa".
Por ejemplo el nombre de un curso que él realizó es "Haciendo prensa: Herramientas para comunicar". En Argentina es muy común decirlo así, aunque no suene muy correcto.
Las traducciones que se me ocurren son:
- "Doing press" (Suena terrible)
- "Doing press campaigns" (No suena tan mal pero no es exactamente lo mismo).
- "Doing Press Communication" (¿Tal vez? No lo sé).
I'm looking for a generic term, for what would be the answer to the question "What does a press manager do?" "He does press communication" (?).
¡Gracias a todos!
Por ejemplo el nombre de un curso que él realizó es "Haciendo prensa: Herramientas para comunicar". En Argentina es muy común decirlo así, aunque no suene muy correcto.
Las traducciones que se me ocurren son:
- "Doing press" (Suena terrible)
- "Doing press campaigns" (No suena tan mal pero no es exactamente lo mismo).
- "Doing Press Communication" (¿Tal vez? No lo sé).
I'm looking for a generic term, for what would be the answer to the question "What does a press manager do?" "He does press communication" (?).
¡Gracias a todos!
Proposed translations
(English)
Proposed translations
+5
27 mins
Selected
to work the press / working the press
this is the best expression I can think of to use the word "press".
Example sentence:
So for me: PR, PR, Pr, constantly working the press and inviting top guests untill the word of mouth takes over!!
Microsoft Netherlands is working the press with the fact that there is a great deal of Dutch design at the base of the new Windows Vista User Interface.
Reference:
http://www.marketingprofs.com/ea/qst_question.asp?qstID=13296
http://www.forinspirationonly.com/news/2007/01/30/windows-vista-launch/
Peer comment(s):
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MargoZ
50 mins
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thanks MargoZ, enjoy your evening! :-) Deborah
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| agree |
Marcelo González
: well done, Deborah :-)
1 hr
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thanks Marcelo, enjoy your evening! :-) Deborah
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| agree |
Ronnie McKee
1 hr
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thanks Ronnie, have a good night! :-) Deb
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| agree |
Patrice
9 hrs
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thanks Patrice, enjoy your day! :-) Deborah
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| agree |
Dave Pugh
14 hrs
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thanks Dave, enjoy your day! :-) Deborah
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4 KudoZ points awarded for this answer.
Comment: "Thank you, Deborah. And thanks to all the rest too!"
4 mins
Patricia Rosas
United States
United States
Native in English
United States
servicios para autores académicos
Native in: English
Works in: Spanish to English, English
Related KudoZ points
:
44
publicity (work)
that's what comes to mind ... I don't know that you need to translate the "hacer" but "Publicity Work: Tools for Communicating" might do the trick.
+4
6 mins
Lydia De Jorge
United States
United States
Native in Spanish
&
English
Works in field
United States
Don't just say it, say it right!
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English, English, and 1 more.
Related KudoZ points
:
53
using press releases
File Format: PDF/Adobe Acrobat
University of Haifa, Department of human services .... literacy, and develop guidelines for linking these materials to specific course elements or topics. ...
www.stat.auckland.ac.nz/~iase/publications/3/3016.pdf - Similar pages
Using Press Releases to Develop Content
Ezine University Logo New Students Welcome FREE Tuition Online Training ... is by using press releases to help you develop content for your publication. ...
www.ezineuniversity.com/courses/ez401/401-01.html - 19k - Cached - Similar pages
Course Catalog for EzineUniversity
The courses at E-Zine University can be taken in any order. However, if you are new to E-zine ... Using Press Releases to Develop Content, by Kate Schultz ...
www.ezineuniversity.com/courses/ - 12k - Cached - Similar pages
More results from www.ezineuniversity.com »
Press Releases as Marketing Tools | Online Marketing Blog
Mar 6, 2007 ... The course teaches anyone who wants to self-promote how to write press ... March 7th, 2007 at 1:33 pm Using Press Releases for Linkbaiting ...
www.toprankblog.com/2007/ 03/press-releases-as-marketing-tools/ - 71k - Cached - Similar pages
Peer comment(s):
| agree |
Jestany
20 mins
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Thanks!
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| agree |
Egmont
29 mins
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Thnx!!!
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| agree |
LiaBarros
40 mins
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Gracias Lia!
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| agree |
Diane Kenyon
: or "issuing" press releases
17 hrs
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Thanks!
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1 min
Promotion
How's this?
--------------------------------------------------
Note added at 17 mins (2008-06-11 19:35:29 GMT)
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A press agent is a professional publicist who acts on behalf of his or her client on all matters involving public relations. Press agents are typically employed by public personalities and organizations such as performers and businesses. A press agent will provide information to the media such as upcoming public events, interview opportunities, and promotional dates, and will work with the media in getting in touch with an appropriate client or resource. Press agents are occasionally required to act as "spin doctors" - to put into the best light their clients' public actions. While press agents have traditionally worked with newspapers and television, they must also be conversant with newer media forms such as blogs and podcasts.
--------------------------------------------------
Note added at 17 mins (2008-06-11 19:35:29 GMT)
--------------------------------------------------
A press agent is a professional publicist who acts on behalf of his or her client on all matters involving public relations. Press agents are typically employed by public personalities and organizations such as performers and businesses. A press agent will provide information to the media such as upcoming public events, interview opportunities, and promotional dates, and will work with the media in getting in touch with an appropriate client or resource. Press agents are occasionally required to act as "spin doctors" - to put into the best light their clients' public actions. While press agents have traditionally worked with newspapers and television, they must also be conversant with newer media forms such as blogs and podcasts.
26 mins
create/design press campaigns
I found the following explanation/definition of "hacer prensa"
Hacer prensa significa trazar una estrategia y una metodología para lograr que los medios de comunicación se interesen por determinados productos, temas o actividades.
I would say that what the Press Manager does is to design the press campaigns and to launch them.
Hacer prensa significa trazar una estrategia y una metodología para lograr que los medios de comunicación se interesen por determinados productos, temas o actividades.
I would say that what the Press Manager does is to design the press campaigns and to launch them.
27 mins
Henry Hinds
United States
United States
Native in Spanish
&
English
Specializes in field
United States
43 years of Border Experience and fast.
Native in: English , Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
104
to make news
Haciendo prensa: Herramientas para comunicar = Making News: Tools for Communicating
Tal vez, si te cabe en los demás CONTEXTOS.
Tal vez, si te cabe en los demás CONTEXTOS.
1 hr
jack_speak
Native in English
Competent, diligent, thorough, complete.
Native in: English
Works in: English to Portuguese, Portuguese to English
Related KudoZ points
:
16
media relations
I can't seem to think of a sinle way to say it as a verb phrase, other than:
"Communicating with the Media"
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Note added at 1 hr (2008-06-11 20:35:41 GMT)
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media relations manager
http://jobs.prweekjobs.com/careers/jobsearch/detail?jobId=92...
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Note added at 1 hr (2008-06-11 20:41:30 GMT)
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communicating with the media
http://www.esa.org/ecoservices/comm/body.comm.medi.html
Boston University courses in Communication and PR:
"Public Relations
COM CM 301 Principles and Practices of Public Relations
COM CM 321 Mass Communication Research
COM CM 441 Media Relations [CM 301 and CM 331]"
http://www.bu.edu/com/mc/pr/undergraduate.shtml
also:
http://www.google.com/search?hl=en&q="communicating with the...
"Communicating with the Media"
--------------------------------------------------
Note added at 1 hr (2008-06-11 20:35:41 GMT)
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media relations manager
http://jobs.prweekjobs.com/careers/jobsearch/detail?jobId=92...
--------------------------------------------------
Note added at 1 hr (2008-06-11 20:41:30 GMT)
--------------------------------------------------
communicating with the media
http://www.esa.org/ecoservices/comm/body.comm.medi.html
Boston University courses in Communication and PR:
"Public Relations
COM CM 301 Principles and Practices of Public Relations
COM CM 321 Mass Communication Research
COM CM 441 Media Relations [CM 301 and CM 331]"
http://www.bu.edu/com/mc/pr/undergraduate.shtml
also:
http://www.google.com/search?hl=en&q="communicating with the...
2 hrs
Lisa McCarthy
Spain
Spain
Native in English
Specializes in field
Spain
Especialista de marketing
Native in: English
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
100
Press engagement: Communication tools/tools for communication
The Communications Group had coordinated press engagement and coverage for the Project. This group had been renamed with a clearer terms of reference and had all the press and communication
lead officers from the project partners represented on it.
www.durhamcity.gov.uk/ViewDocument/705
Greater press engagement (press releases, invitations etc, use of website, SALON)
http://www.sal.org.uk/history/missionstatementand/SAL STRATE...
Plan included Events, scheduled advertorial, **press engagement,** relationship management with central government organisations, support sales activities, introduce channel products.
http://www.people4business.com/seller-244126.htm
Coverage Levels — The measured achievement of
visibility as demonstrated by direct and indirect activities,
including publications, **press engagement**/coverage, and
analyst/key influencer visibility.
http://www.tumbleweed.com/pdfs/2443-Final-35.0_EnhancedFTSum...
lead officers from the project partners represented on it.
www.durhamcity.gov.uk/ViewDocument/705
Greater press engagement (press releases, invitations etc, use of website, SALON)
http://www.sal.org.uk/history/missionstatementand/SAL STRATE...
Plan included Events, scheduled advertorial, **press engagement,** relationship management with central government organisations, support sales activities, introduce channel products.
http://www.people4business.com/seller-244126.htm
Coverage Levels — The measured achievement of
visibility as demonstrated by direct and indirect activities,
including publications, **press engagement**/coverage, and
analyst/key influencer visibility.
http://www.tumbleweed.com/pdfs/2443-Final-35.0_EnhancedFTSum...
3 hrs
Luis Javier Otoya
Native in Spanish
Specializes in field
Translations that speak your language
Native in: Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
19
press handling
It may sound somehow harsh, but that is what it is!
+1
6 hrs
Vladimir Martinez
Spain
Spain
Native in Spanish
Spain
Even Sport items
Native in: Spanish (Variant: Cuban)
Works in: Spanish to English, Italian to English, English to Spanish, and 2 more.
Related KudoZ points
:
4
Press release(releasing) or Rotative Press releasing
An option!
1 day 24 mins
Making News
Making News
Discussion