Nov 20, 2009 23:56
14 yrs ago
2 viewers *
German term
Eckplatzierung
German to English
Bus/Financial
Media / Multimedia
Platzierung im Werbeblock: „Fair Share“ Anteil an Eckplatzierungen pro Sender
Proposed translations
(English)
| 3 | prime slot |
Lancashireman
|
| 4 +1 | first slot |
Peter Sass
|
| 3 | key slot/spot |
David Hollywood
|
Proposed translations
11 hrs
Selected
prime slot
Eckplatzierungen sind Werbespots, die am Beginn ***oder am Ende*** der Werbeinsel zu sehen sind. Basis zur Bestimmung, welcher Werbekunde die aufmerksamstarken Eckplatzierungen bekommt, ist das sogenannte Fair-Share Prinzip.
http://www.werbeagentur-suche.de/Eckplatzierungen/25/lex/149...
(i.e. not just the first)
We now associate the term 'prime time' with TV ratings and advertising, i.e. the prime slot for the placing of TV adverts.
http://www.phrases.org.uk/meanings/prime-time.html
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Note added at 12 hrs (2009-11-21 12:32:31 GMT)
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This reporter also refers to the 'A position' for the first ad in the commercial break
http://www.medialifemagazine.com/artman2/publish/Research_25...
However, that still doesn't cover the prime slot at the other 'corner' (end) of the commercial break when people are returning from the kitchen, mug of cocoa in hand, to see the rest of the programme (Z position?).
http://www.werbeagentur-suche.de/Eckplatzierungen/25/lex/149...
(i.e. not just the first)
We now associate the term 'prime time' with TV ratings and advertising, i.e. the prime slot for the placing of TV adverts.
http://www.phrases.org.uk/meanings/prime-time.html
--------------------------------------------------
Note added at 12 hrs (2009-11-21 12:32:31 GMT)
--------------------------------------------------
This reporter also refers to the 'A position' for the first ad in the commercial break
http://www.medialifemagazine.com/artman2/publish/Research_25...
However, that still doesn't cover the prime slot at the other 'corner' (end) of the commercial break when people are returning from the kitchen, mug of cocoa in hand, to see the rest of the programme (Z position?).
4 KudoZ points awarded for this answer.
Comment: "Thank you!"
3 mins
David Hollywood
Native in English
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
24
key slot/spot
couple of ideas ...
+1
2 hrs
Peter Sass
Germany
Germany
Native in German
Works in field
Germany
Proficient, diligent & reliable
Native in: German 
Works in: English to German, German to English, German
Related KudoZ points
:
8
first slot
'Eckplatzierung' specifically means positioning an ad as the first commercial in a cluster of TV commercials (as the following ones get lower ratings).
Cf. http://www.finanznachrichten.de/nachrichten-2009-09/15026224... [see 'Eckplatz']
The common English term is 'first slot' (as far as I know there's no analogous fixed term such as 'first-slot placement').
See http://www.medialifemagazine.com/artman2/publish/Research_25...
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Note added at 2 hrs (2009-11-21 02:00:57 GMT)
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Note: 'ad placement' is a common term also, so you could just combine the two if you like.
Cf. http://www.finanznachrichten.de/nachrichten-2009-09/15026224... [see 'Eckplatz']
The common English term is 'first slot' (as far as I know there's no analogous fixed term such as 'first-slot placement').
See http://www.medialifemagazine.com/artman2/publish/Research_25...
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Note added at 2 hrs (2009-11-21 02:00:57 GMT)
--------------------------------------------------
Note: 'ad placement' is a common term also, so you could just combine the two if you like.
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