English to Russian Marketing Marketing

The biggest obstacle to change is always complacency. People think they know cartons -just a box to hold your milk or juice, right? Wrong.

What packaging do you think the Brit Awards and Topman used to reach out to the music and fashion-conscious? Which packaging offers one of the largest brandable surfaces? What would best in breed brands like innocent choose to maximise their sector leading product appeal? Yup, cartons.