Localization for an astronaut's vineyard
Localizing for the community in Wine Country, California: how an international marketing course turned into an experiential learning project that built bilingual brand awareness for a local astronaut’s winery.
Whether you are a localization project manager, translator, or newbie to the industry, you will want to join Middlebury Institute of International Studies’ Translation and Localization Management professor, Yelena Proskurin, and current students as they share their experiences localizing a former NASA astronaut’s marketing campaigns–the lessons learned, opportunities seized, and future of the project.
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