This question was closed without grading. Reason: Answer found elsewhere
Jan 30, 2012 12:46
12 yrs ago
16 viewers *
German term
LEH+DM
German to English
Marketing
Retail
I have worked out that LEH is Lebensmitteleinzelhandel but does anyone know what the DM stands for?
Proposed translations
(English)
| 4 | health and beauty retailers |
Colin Rowe
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| 1 | Lebensmitteleinzelhandel & Discount(er)markt |
Cilian O'Tuama
|
References
| Definitions according to Nielsen |
Alison MacG
|
Proposed translations
1 hr
Cilian O'Tuama
Germany
Germany
Native in English
Germany
Quality Translations since 1986
Native in: English
Works in: German to English, English, German, and 6 more.
Related KudoZ points
:
8
Lebensmitteleinzelhandel & Discount(er)markt
?
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Note added at 1 hr (2012-01-30 13:53:41 GMT)
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bzw. -märkte
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Note added at 1 hr (2012-01-30 13:53:41 GMT)
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bzw. -märkte
Peer comment(s):
| neutral |
Colin Rowe
: *Assuming* my ref. is reliable, "Discounter" is in both tables ("LEH-DM" and "LEH – exkl. DM") // Our local Rossman has a small wine section, but the point is LEH and Drogeriemärkte are lumped together as a single category in certain marketing reports.
5 mins
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Drogeriemarkt was my first thought too, but is alcohol sold there?
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45 mins
Colin Rowe
Germany
Germany
Native in English
Germany
Par Excellence Translations
Native in: English (Variant: British) 
Works in: German to English, French to English, Italian to English, and 3 more.
Related KudoZ points
:
12
health and beauty retailers
DM stands for Drogeriemärkte
See
http://www.symphonyiri.de/NewsEvents/Grundgesamtheiten2010/G...
Geschäftstypen LEH-DM
Table includes "Drogeriemärkte"
Geschäftstypen LEH – exkl. DM
Table does not include "Drogeriemärkte"
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Note added at 3 hrs (2012-01-30 16:07:53 GMT)
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I have just realised that I omitted the LEH part, though I believe that was not really the problem since you worked out that it stood for "Lebensmitteleinzelhandel" ("food retail").
As far as the DM is concerned, I have little doubt that it stands for "Drogeriemärkte". If I have any hesitation at all, it is on the correct rendering of "Drogeriemärkte" in English.
Despite the name, the nearest you will find to "drugs" in a German "Drogeriemarkt" is vitamin tablets or sticky plaster.
What you will find is toiletries, cleaning products, candles, a range of health foods and a few other products. Our local Rossman even has a small wine section, but I am not sure how typical this is of a "Drogeriemarkt".
Basically, they are like Superdrug (UK), but without the aspirins or paracetamol.
Hope this helps!
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Note added at 3 hrs (2012-01-30 16:09:15 GMT)
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And, of course, they stock things like perfume, hair dye, etc., hence "beauty"...
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Note added at 4 hrs (2012-01-30 17:26:05 GMT)
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Once again, the nearest equivalent to a "Drogeriemarkt" that I know of in the UK is Superdrug. This chain is described online (and describes itself) as:
"Superdrug is a retail chain of health and beauty product stores based in the United Kingdom."
http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an...
"Superdrug store, founded in 1964, part of AS Waston family, is the second-largest chain of health and beauty stores in UK."
http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an...
However, it is possible that Superdrug may have changed since last I visited...
See
http://www.symphonyiri.de/NewsEvents/Grundgesamtheiten2010/G...
Geschäftstypen LEH-DM
Table includes "Drogeriemärkte"
Geschäftstypen LEH – exkl. DM
Table does not include "Drogeriemärkte"
--------------------------------------------------
Note added at 3 hrs (2012-01-30 16:07:53 GMT)
--------------------------------------------------
I have just realised that I omitted the LEH part, though I believe that was not really the problem since you worked out that it stood for "Lebensmitteleinzelhandel" ("food retail").
As far as the DM is concerned, I have little doubt that it stands for "Drogeriemärkte". If I have any hesitation at all, it is on the correct rendering of "Drogeriemärkte" in English.
Despite the name, the nearest you will find to "drugs" in a German "Drogeriemarkt" is vitamin tablets or sticky plaster.
What you will find is toiletries, cleaning products, candles, a range of health foods and a few other products. Our local Rossman even has a small wine section, but I am not sure how typical this is of a "Drogeriemarkt".
Basically, they are like Superdrug (UK), but without the aspirins or paracetamol.
Hope this helps!
--------------------------------------------------
Note added at 3 hrs (2012-01-30 16:09:15 GMT)
--------------------------------------------------
And, of course, they stock things like perfume, hair dye, etc., hence "beauty"...
--------------------------------------------------
Note added at 4 hrs (2012-01-30 17:26:05 GMT)
--------------------------------------------------
Once again, the nearest equivalent to a "Drogeriemarkt" that I know of in the UK is Superdrug. This chain is described online (and describes itself) as:
"Superdrug is a retail chain of health and beauty product stores based in the United Kingdom."
http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an...
"Superdrug store, founded in 1964, part of AS Waston family, is the second-largest chain of health and beauty stores in UK."
http://www.google.de/url?sa=t&rct=j&q="Superdrug" "health an...
However, it is possible that Superdrug may have changed since last I visited...
Peer comment(s):
| neutral |
philgoddard
: I agree that it stands for Drogeriemarkt, but I don't think "health and beauty retailer" covers it. It's a drugstore, defined by Websters as "a retail store where medicines and other miscellaneous articles are sold."
2 hrs
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The problem being that a Drogeriemarkt cannot, by law, stock medicines! Also, I believe that to US ears, "drugstore" would imply "pharmacy", rather than somewhere like Drogeriemarkt Müller, Schlecker, Rossman, DM, etc., which do not even stock aspirin...
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Reference comments
5 hrs
Alison MacG
United Kingdom
United Kingdom
Native in English
United Kingdom
Patents and related material specialist
Native in: English (Variants: Scottish, UK, British) 
Works in: German to English, French to English, Swedish to English, and 4 more.
Reference:
Definitions according to Nielsen
Market Insights Deutschland
Entwicklung Spirituosen im 1. Halbjahr 2009 LEH + DM
Entwicklung der Marktsegmente im ersten Halbjahr 2009 (in %)*
*Lebensmitteleinzelhandel, Drogeriemärkte
Klare Spirituosen
Wodka, etc.
Quelle: G+J Branchenbild SPIRITUOSEN / AC Nielsen
http://www.wzw.tum.de/bgt/fileadmin/user_upload/Vorlesungen_... (N.B. This is a large pdf file)
Drogeriemärkte
Definition
Diese Marktunterteilung stellt die filialisierten Drogeriemärkte und Parfümerien (Bipa, dm & Schlecker) dar.
Parfümerien und Traditionelle Drogerien sind nicht inkludiert.
http://at.nielsen.com/news/documents/Lebensmittelhandel2007_...
See also:
http://www.proz.com/kudoz/german_to_english/bus_financial/59...
Perhaps "drug chains" might work?
Entwicklung Spirituosen im 1. Halbjahr 2009 LEH + DM
Entwicklung der Marktsegmente im ersten Halbjahr 2009 (in %)*
*Lebensmitteleinzelhandel, Drogeriemärkte
Klare Spirituosen
Wodka, etc.
Quelle: G+J Branchenbild SPIRITUOSEN / AC Nielsen
http://www.wzw.tum.de/bgt/fileadmin/user_upload/Vorlesungen_... (N.B. This is a large pdf file)
Drogeriemärkte
Definition
Diese Marktunterteilung stellt die filialisierten Drogeriemärkte und Parfümerien (Bipa, dm & Schlecker) dar.
Parfümerien und Traditionelle Drogerien sind nicht inkludiert.
http://at.nielsen.com/news/documents/Lebensmittelhandel2007_...
See also:
http://www.proz.com/kudoz/german_to_english/bus_financial/59...
Perhaps "drug chains" might work?
Discussion
It's about alcoholic beverage sales - there isn't much more context as it's just a title. I wondered about Direkt something....