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presente

English translation: proactive

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:presente
English translation:proactive
Entered by: Fiona Grace Peterson

16:21 Feb 13, 2016
Italian to English translations [PRO]
Advertising / Public Relations / Customer satisfaction survey
Italian term or phrase: presente
I'm translating a series of responses by pharmacists to the question "how can company X increase its sales of OTC products?"

One answer is: "Potrebbero essere piú presenti ed applicare una maggiore scontistica ed offrire piú incentivi."

They're just a series of responses, so there is no text before or after. That said, the answers show recurring themes, some being that the company sends insufficient/inadequate advertising material to pharmacies, that they're inflexible and don't take the needs of individual pharmacies into account, and that they don't invest enough in training staff on their products.

I know there are ten pages of glossary results for "presente", but none quite fit here. I'm toying with "attentive" or "aware of", but my feeling is that they're referring more to in-person help and support.

How would you interpret and translate "essere piú presenti" here?

Thanks in advance!
Fiona Grace Peterson
Italy
Local time: 08:29
proactive
Explanation:
I would use proactive in this case as it captures the idea of both being present and doing something to address a situation (like the Italian essere present does not indicate mere presence).
Selected response from:

VB14
United States
Local time: 23:29
Grading comment
Thank you VB14, and to everyone who contributed. I know many of you won't agree with my choice, but this word came up many times in other responses too, and all things considered, I felt that this solution was the best fit. Thank you ALL!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3increase the company's visibility
Isabelle Johnson
3 +1improve their market profile / presence
Wendy Streitparth
4dynamic and customer oriented
emanuela.v
4proactive
VB14


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
increase the company's visibility


Explanation:
One possible option. As you say being more attentive to clients might be another one too.
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Isabelle Johnson
Italy
Local time: 08:29
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: Or be more proactive, or establish a higher profile.
9 mins
  -> Yes both of those sound good too.
agree  Lara Barnett
56 mins
  -> Thanks Lara
agree  Rejnalda
1 day 23 hrs
  -> Thanks
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
improve their market profile / presence


Explanation:
-

Wendy Streitparth
Germany
Local time: 08:29
Native speaker of: English
PRO pts in category: 6

Peer comments on this answer (and responses from the answerer)
agree  James (Jim) Davis: increase or maximise their market presence. The profile is the shape, the nature of the presence. Wendy, we are supposed to translate not give useful advice :))
1 day 4 hrs
  -> Thanks, Jim. Point taken, but if they improved their profile it might help their presence!
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
dynamic and customer oriented


Explanation:
The other answers are perfect, no doubt about that, but as an Italian mothertongue, I understandit this way.
Proactive can be a good solution, but it is "customer oriented" that makes the difference.
In this sense, the producer of this medicine (or whatever ) must spend more money not only to advertise, but also to understand what people need and behave consequently (I think 50% each).
I hope I helped you...

--------------------------------------------------
Note added at 2 hrs (2016-02-13 18:39:18 GMT)
--------------------------------------------------

ops, more money on advertising.....on understanding...

emanuela.v
Italy
Local time: 08:29
Works in field
Native speaker of: Native in ItalianItalian
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
proactive


Explanation:
I would use proactive in this case as it captures the idea of both being present and doing something to address a situation (like the Italian essere present does not indicate mere presence).

Example sentence(s):
  • A survey was given out to customers so that the company could take proactive steps to improve their service.

    Reference: http://www.merriam-webster.com/dictionary/proactive
VB14
United States
Local time: 23:29
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
Grading comment
Thank you VB14, and to everyone who contributed. I know many of you won't agree with my choice, but this word came up many times in other responses too, and all things considered, I felt that this solution was the best fit. Thank you ALL!
Login to enter a peer comment (or grade)



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