May 10, 2004 13:56
20 yrs ago
4 viewers *
Deutsch term

Floskeln

Deutsch > Englisch Marketing Werbung/PR
The heading is "Floskeln und Worte"
A list follows beneath the heading.

It is from marketing text in the cosmetics industry.

Thank you.
Nadja

Proposed translations

43 Min.
Selected

It depends what words are in the list...

but if it's meant to be reasonably positive, then "catch-phrases" might work - although "Floskeln" usually means "empty, trite cliches".
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4 KudoZ points awarded for this answer. Comment: "Catch-phrase works best since it is a positive list of expressions sales staff should us in marketing a perfume. Thank you. Nadja"
6 Min.

phrases and terms

phrases and words

???

Depends on what's in the list.
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+4
6 Min.

Phrases

Floskel f meaningless phrase, pl. a. (empty) words
floskelhaft adj. meaningless; stereotyped; ein floskelhafter Ausdruck a. just a phrase
Peer comment(s):

agree Orla Ryan
1 Min.
agree Mario Marcolin : empty phrases...
35 Min.
agree Robin Ward
41 Min.
agree moser.ilja
3 Stunden
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10 Min.

Clichés or platitudes

Either would work, depending on context
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