Übersetzung – Kunst und Geschäft » Marketing for language professionals »
How not to market your services
Initiator des Themas: Alex Lago
Alex Lago
Alex Lago  Identity Verified
Spanien
Local time: 22:13
Englisch > Spanisch
+ ...
Feb 19, 2013

For the past couple of days I've noticed there is an agency advertising itself in the Proz banners, I won't give their name, as I don't want to breach any forum rules, but just look for an agency in the Proz ads these days.

Anyway, today out of curiosity I clicked on the banner and went to their website.

I was flabbergasted by their home page's extremely poor English, this would be a prime example of how not to market your services, I can't believe anyone would be "craz... See more
For the past couple of days I've noticed there is an agency advertising itself in the Proz banners, I won't give their name, as I don't want to breach any forum rules, but just look for an agency in the Proz ads these days.

Anyway, today out of curiosity I clicked on the banner and went to their website.

I was flabbergasted by their home page's extremely poor English, this would be a prime example of how not to market your services, I can't believe anyone would be "crazy" enough to give them a document to translate into English.

This agency should have spent its money getting a good translation for their website and once they had that they could start spending money on advertising their services, but right now the way things stand I believe they are just throwing money down the drain.

[Edited at 2013-02-19 18:51 GMT] ▲ Collapse
 
Georgia Morg (X)
Georgia Morg (X)  Identity Verified
Vereinigtes Königreich
Local time: 21:13
Portugiesisch > Englisch
its money not it's money Feb 19, 2013

...kettles and pots....
 
Serge Driamov
Serge Driamov  Identity Verified
Belarus
Local time: 00:13
Englisch > Russisch
+ ...
So, Feb 19, 2013

it is just a nice naïve agency - people, which do not know how poor their English is.
Accidentally they may get a client with a similar English proficiency, which cannot judge about their professional level. Then, perhaps, they get a translation order...)


[Edited at 2013-02-20 06:14 GMT]
 
Alex Lago
Alex Lago  Identity Verified
Spanien
Local time: 22:13
Englisch > Spanisch
+ ...
THEMENSTARTER
ha ha! Feb 19, 2013

Georgia Morgan wrote:

...kettles and pots....


Thanks, sorted now
 
Thayenga
Thayenga  Identity Verified
Deutschland
Local time: 22:13
Mitglied (2009)
Englisch > Deutsch
+ ...
money Feb 19, 2013

Georgia Morgan wrote:

...kettles and pots....


Well, money sounds a lot like monkey. Would this one additional letter matter in translation?
 


To report site rules violations or get help, contact a site moderator:

Moderatoren dieses Forums
Kristina Radziulyte[Call to this topic]
Mahmoud Akbari[Call to this topic]

You can also contact site staff by submitting a support request »

How not to market your services







Pastey
Your smart companion app

Pastey is an innovative desktop application that bridges the gap between human expertise and artificial intelligence. With intuitive keyboard shortcuts, Pastey transforms your source text into AI-powered draft translations.

Find out more »
Trados Business Manager Lite
Create customer quotes and invoices from within Trados Studio

Trados Business Manager Lite helps to simplify and speed up some of the daily tasks, such as invoicing and reporting, associated with running your freelance translation business.

More info »